Digital directions built around the brand.
We explore the atmosphere, audience, products and customer journey behind each hospitality business, then create a digital direction that feels connected to the real experience.
Concepts created around real hospitality behavior.
These are design directions and concept studies showing how a hospitality brand can be translated into a stronger website and digital customer experience.
Concept study
Cafe Brand Story
A cinematic digital direction focused on atmosphere, product storytelling and a stronger emotional connection.
Design direction
Restaurant Experience
A refined presentation built around trust, atmosphere and a more premium customer journey.
Product storytelling
Visual Product Story
A product-led concept designed to create desire through imagery, typography and focused presentation.
Digital menu concept
Menu Presentation
A cleaner mobile menu direction focused on food imagery, hierarchy and easy customer browsing.
Menu item
Signature Dish
Clear food presentation supported by pricing and short descriptions.
Dessert menu
Sweet Finish
A focused card direction created to make the product feel more desirable.
Strategy direction
Connected Experience
Bringing the website, menu and customer actions into one coherent digital system.
We do not begin with a template.
Each direction begins by understanding what makes the brand different and what customers need to see, feel and do before they visit or order.
New directions currently being explored.
Mima continues to develop new hospitality concepts, menu systems and website experiences for different types of food businesses.
Luxury Restaurant Experience
A premium direction focused on atmosphere, reservations, private dining and an elevated menu journey.
- Cinematic homepage
- Private dining presentation
- Reservation actions
- Premium menu direction
Multi-Branch Cafe System
A flexible website concept for cafe brands with multiple locations, menus and customer experiences.
- Branch finder
- Location-specific content
- Shared brand system
- Mobile customer actions
Catering Sales Experience
A conversion-focused direction for packages, events, corporate clients and quotation requests.
- Package presentation
- Event gallery
- Corporate inquiries
- Quotation flow
Your hospitality brand deserves its own digital direction.
Let us create a website and digital menu experience connected to your real atmosphere, audience and customer journey.